Susan Elder joined Jenne, Inc. in 2012 after 20+ years of experience in marketing and corporate
communications and sales leadership positions for various companies and organizations. At Jenne, Elder
leads the company’s marketing function which provides marketing programs and services to the 180
technology manufacturers for which Jenne distributes products, as well as to its customers who are
value-added resellers and agents.
Elder’s expertise extends to branding, media relations, inbound marketing, inbound sales, investor
relations, market research, and social media. She has received numerous marketing and communications
awards, including the SoMe Impact Award at the Midwest Social Media Summit for the social media
program she developed for Jenne, as well as the Distinguished Marketing and Sales Award from the
Sales and Marketing Executives of Cleveland. She has been named numerous times to the Women of
the Channel list published by The Channel Company’s CRN publication. She has served on CompTIA’s
Distributor Advisory Council. She currently serves as Board Chair for Big Brothers Big Sisters of Lorain
County. She is a member of the Alliance of Channel Women. Elder has spoken at the past seven
Astricon events on various marketing and business topics.
Prior to joining Jenne, she served as the Chief Marketing Officer for the American Red Cross of Greater
Cleveland where she drove major marketing and communications initiatives that enhanced the
organization’s visibility and reputation in the region resulting in increased revenue and support. She
was responsible for the delivery of the Red Cross’ health and safety services programs across the region,
including sales, customer service, logistics, and certified instructors.
Prior to the Red Cross, Elder served as director of marketing communications for Invacare Corporation, a
publicly-held International Fortune 500 company that manufactures and distributes medical products.
She was responsible for building Invacare’s corporate marketing function, including advertising, brand
reputation management, co-op programs, graphic design, merchandising, public relations, trade shows, and special events, and the website. She also served as the company’s chief spokesperson during her
entire 10-year tenure.